As an officer in the army, we always had a catch phrase in the front of our minds when making decisions: “choose the hard right over the easy wrong.”

I now find that simple anecdote as poignant as ever as we maintain the direction of a charity that works with extreme poverty, child homelessness, delinquency and neglect. There’s an easy wrong that removes the surface of the problem from our view. There’s an easy wrong that is better at producing heartwarming stories than actually making a difference. There is an easy wrong that generates massive donations. We won’t do any of it. The easy wrong is still wrong.